Beyond Visual Appeal: Five Lesser Known Advantages to Rich Snippets The main advantages of Rich Snippets are greater organic visibility and higher CTR. With that said, Structured Data does help Google understand what a page is about, the terms to rank it for, and the features they can display. However, SD can make it easier to understand what the page is about, which can make it easier to show where it’s relevant (improves targeting, maybe ranking for the right terms). There’s no generic ranking boost for SD usage.
While some people believe Structured Data can improve search engine rankings, Google states Structured Data is not a ranking signal – at least not a direct one, anyhow. Google usually retrieves the data used in Rich Snippets from Structured Markup (like Schema) in your page’s HTML. Leading to Rich Snippets drawing more eyeballs and higher CTR (which is also a ranking factor these days). In the above example, the Rich Snippet information includes average rating, votes, cooking time, calories – and an image.Īs you might expect, visually-enhanced Rich Snippets are more noticeable than standard snippets It’s a regular search listing on steroids. Here’s a reminder of what a regular search snippet looks like: The majority of Google search results display the same three pieces of information: The extra information displayed in a Rich Snippet is (usually) pulled from structured data on the result’s web page. Rich Snippets may include features like rating stars, links, images, and prices in addition to the title, description, and URL slug displayed in a standard search engine result. What is a Rich Snippet? (In Plain Speak)Ī Rich Snippet is a visual feature that Google displays in search engine results pages.
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DOWNLOAD: The rich snippet troubleshooting guide. Includes the ten most common rich snippet issues and exactly how to fix them.
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